August 18, 2021
Note: This article represents the thoughts and opinions of the author, Tom Lincir, not those of National Fitness Trade Journal. The material is based on Ivanko's extensive primary and secondary research, and more importantly, trial & error and learning over 34 years of manufacturing strength products.
January 10, 2021
I’ve made the analogy before, but I think it bears repeating: its useful to look at the gym equipment you purchase and use as tools. Every craftsman relies on his tools to get the job done. In many cases, and in the right hands, the quality of your tools determines the quality of job you do.
July 12, 2010
I. In With The Old; On With The New
Who says you have to forget the past to move forward? At Ivanko, those who come before us make great company. In a previous issue (Winter 2001), we documented the storied history of the grip plate and its manufacture since the nineteenth century.
November 18, 2009
Lately, it seems like every company likes to tout the quality of their urethane dumbbell line. Almost all of them claim to have superior materials and innovative engineering.
October 17, 2008
There are Laws of Nature that if disobeyed lead to catastrophe. “There is no free lunch.” “Money does not grow on trees.” We’re seeing the consequences of disobeying these laws in the current financial meltdown.
October 03, 2008
July 16, 2008
Spring is the best time of year to fully appreciate the impact of what I call Value Based Purchasing. The roads are full of potholes, and every time you run over one, you experience the consequences when someone does not practice Value Based Purchasing.
November 08, 2005
As worldwide demand pushes the cost of raw materials and energy through the roof, there's always a temptation to cut quality to cushion the impact on equipment prices. During this time, we must keep in mind that while commodity supply and demand cycles come and go, one thing remains an unrelenting constant. The formula for success in any business is to offer quality, promote quality, and charge for quality.
August 14, 2004
Quante volte avete sentito la frase, “il carico è carico”, oppure “un disco è un disco” oppure “quanto pesa una libbra”? Secondo me, questi cliché sono stati messi in circolazione da persone che non hanno nient’altro da dire sui loro dischi. Vogliono perpetuare il mito che non c’è nient’altro da dire. Un compratore non informato è suscettibile a queste tattiche. Un compratore informato non lo è. Continuate a leggere.
May 14, 2004
Tirare fuori idee migliori è una strategia concorrenziale molto efficace. Ma la parola “concorrenza” può sviare i vostri sforzi. La parola richiama immagini di lotta, anche aspra, per guadagnare un margine di vantaggio sui concorrenti del mercato.
October 22, 2003
archaeology, n. (archzo-, and Gr. logia and legein. to speak) The scientific study of the life and cultures of ancient peoples, as by excavation of ancient cities, relics, artifacts, etc.: also spelled archeology. (Webster’s Dictionary)
The sands of time often cover over the origins of what we see today, and it is left to the archaeologist to retrace cold trails, dust off artifacts, and reconstruct the historical record.