WHAT DETERMINES QUALITY FREE WEIGHT EQUIPMENT?

In previous articles and advertising, I have talked about “the evolution of better ideas”. In this article, I want to talk about where those better ideas come from. In our case, as I look over the course of our 35 year history, I realize that the best source of ideas for new products and product improvements has been our customers.

During a lull in activity at a recent trade show, a bunch of us were remarking that whenever we run into a club owner, the first words out of his or her mouth is, “What’s new?” And the last thing any of us wants to say is “nothing.”

How many times have you heard the phrase, “weight is weight,” or “a plate is a plate,” or “how much per pound”? In my opinion, these clichés have been circulated by people who have nothing more than that to say about their plates. They want to perpetuate the myth that there is nothing more to it.