Maintaining Value Perception With Your Members In Tough Times
In this uncertain economy, customers are evaluating everything they spend their money on. If they don’t think sufficient value is there, they will cut that expenditure. Just ask Starbucks. Successful clubs understand that an important component of their value perception is conveyed through aesthetics.
Variety and Choice: The Lifeblood of Club Popularity
Everyone knows that boredom is one of the biggest problems people have in staying on a fitness regimen. Clubs understand this, and know that in order to attract and hold onto members, they have to keep the atmosphere fresh and exciting.
The Evolution of a Better Idea - A Blast of Colors In The Weight Room
Note: The Ivanko articles, normally written by Tom Lincir, take care to document the history behind the products that you see today. Knowing what has gone right and wrong in the past helps in understanding the strengths and limitations of today’s choices in materials, fabrication, assembly, and finishing.