In this uncertain economy, customers are evaluating everything they spend their money on. If they don’t think sufficient value is there, they will cut that expenditure. Just ask Starbucks. Successful clubs understand that an important component of their value perception is conveyed through aesthetics.
Everyone knows that boredom is one of the biggest problems people have in staying on a fitness regimen. Clubs understand this, and know that in order to attract and hold onto members, they have to keep the atmosphere fresh and exciting.
Note: The Ivanko articles, normally written by Tom Lincir, take care to document the history behind the products that you see today. Knowing what has gone right and wrong in the past helps in understanding the strengths and limitations of today’s choices in materials, fabrication, assembly, and finishing.
