July 18, 2003
Article from Summer 2003 issue of National Fitness Trade Journal
March 12, 2009
In this uncertain economy, customers are evaluating everything they spend their money on. If they don’t think sufficient value is there, they will cut that expenditure. Just ask Starbucks. Successful clubs understand that an important component of their value perception is conveyed through aesthetics.
January 06, 2002
Note: The Ivanko articles, normally written by Tom Lincir, take care to document the history behind the products that you see today. Knowing what has gone right and wrong in the past helps in understanding the strengths and limitations of today’s choices in materials, fabrication, assembly, and finishing.