January 06, 2002
Originally published in the National Fitness Trade Journal Winter 2002 issue.
March 12, 2009
In this uncertain economy, customers are evaluating everything they spend their money on. If they don’t think sufficient value is there, they will cut that expenditure. Just ask Starbucks. Successful clubs understand that an important component of their value perception is conveyed through aesthetics.
July 18, 2003
Everyone knows that boredom is one of the biggest problems people have in staying on a fitness regimen. Clubs understand this, and know that in order to attract and hold onto members, they have to keep the atmosphere fresh and exciting.